Heigel GmbH – Market leader in workplace health promotion

Heigel GmbH is the market leader in Germany in the field of medical workplace screenings. Several hundred teams of doctors travel throughout Germany on behalf of Heigel, conducting early detection examinations in large companies. This is a win-win situation for both employers and employees in the context of workplace health management.

Simple solution for editors

The craft-unit team worked with Heigel's marketing team to develop a conceptual framework. All previous communication content was reviewed for relevance and communication objectives and reorganised and updated accordingly.

The most important factors in all of this were ease of access, a low inhibition threshold and ease of use for the editorial team.
 

Modern, clear design – quick implementation

Within two rounds of coordination, a new, clear, minimalist mobile-first web design was developed. The actual implementation was then carried out quickly and the website went live after six weeks.

• New brand design
• Competitor analysis
• Fast time-to-market