Now Sistrix certified!

Following a 17-part seminar series (online & in-person), craft unit is now officially recognized as a Sistrix-certified agency. 

The SISTRIX SEO Strategy Seminar Series is particularly valuable because modern SEO is far more than just adding a few keywords here and there. Anyone who wants to be found online – whether with a classic website, an online shop, or in the B2B sector – needs a solid understanding of how search engines work and how to structure content effectively. That’s exactly what the SISTRIX series focuses on.

The seminars were led by Markus Hövener, one of the most renowned SEO experts in the German-speaking world. With plenty of practical insights, clear structure, and a good dose of humor, he made complex topics accessible and immediately applicable.

The series covered a wide range of topics, including: 

• Website structures that make sense not only to humans but also to crawlers.
• Informational content – content that doesn’t just sell but genuinely helps users.
• International SEO – for multilingual websites and global audiences.
• Technical SEO – indexing, load times, crawling, Core Web Vitals & more.
• B2B SEO – with a focus on audiences that behave differently from typical consumers.
• Shop SEO – how to structure product pages, categories, and filters in an SEO-friendly way.

What does this mean for you – our clients?

• We keep moving forward. SEO evolves constantly – and we evolve with it.
• We bring fresh expertise into every project. Whether it’s a relaunch, optimization of existing sites, or developing a content strategy.
• We now speak Google’s language even better – and that of your users.

Sistrix is one of the leading web analytics and SEO tools. It measures Google visibility and derives a visibility index from it. With Sistrix, we can quickly identify which SEO measures will lead to success in a client’s competitive environment.

Now’s the perfect time to boost the visibility of your website or shop – or to rethink your content strategy from the ground up. If you’re ready to take the next step, don’t wait: exciting projects with real impact start right here.

Who can find Thorsten?