Privacy Policy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data means any data with which you can be personally identified. Detailed information on data protection can be found in our privacy policy set out below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the legal notice (Imprint) of this website.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may be, for example, data that you enter into a contact form.

Other data is collected automatically by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system, or time of the page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipients, and purpose of your stored personal data. You also have the right to request the rectification or deletion of this data. For this, as well as for further questions on the subject of data protection, you can contact us at any time at the address given in the Imprint. You also have the right to lodge a complaint with the competent supervisory authority.

Furthermore, you have the right, under certain circumstances, to request the restriction of processing of your personal data. Details can be found in this privacy policy under “Right to restriction of processing”.

2. General notes and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations as well as this privacy policy.

When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission on the internet (e.g. communication by email) may have security gaps. Complete protection of the data from access by third parties is not possible.

Note on the controller

The controller responsible for data processing on this website is:

Craft-Unit KI GmbH

Managing Director: Ruben Kieselbach
District Court of Lüneburg / HRB 211550

Robert-Koch-Str. 8
21423 Winsen (Luhe)

Phone: +49 (0)4171 69209 0
Email: kontakt(at)craft-unit.de

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. An informal email to us is sufficient for this. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data processing in specific cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

WHERE YOUR PERSONAL DATA ARE PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data which we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Right of access, erasure, and rectification

Within the framework of the applicable legal provisions, you have the right at any time to obtain information free of charge about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to rectification or erasure of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the Imprint.

Right to restriction of processing

You have the right to request the restriction of processing of your personal data. For this purpose, you can contact us at any time at the address given in the Imprint. The right to restriction of processing exists in the following cases:

If you contest the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request restriction of processing of your personal data.
If the processing of your personal data was/is unlawful, you may request restriction of data processing instead of erasure.
If we no longer need your personal data, but you need it for the establishment, exercise, or defense of legal claims, you have the right to request restriction of processing of your personal data instead of erasure.
If you have objected pursuant to Art. 21(1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request restriction of processing of your personal data.

If you have restricted the processing of your personal data, such data—apart from its storage—may only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

3. Data collection on this website

Cookies

Our internet pages use so-called “cookies”. Cookies are small text files that do no harm to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit. Persistent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.

Cookies from third-party companies may also be stored on your device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to analyze user behavior or to display advertising.

Cookies that are necessary for carrying out the electronic communication process or for providing certain functions requested by you (e.g. shopping cart function) are stored on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Where appropriate consent has been requested (e.g. consent to store cookies), processing takes place exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time via the link in the footer of the website.

You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or generally, as well as to activate the automatic deletion of cookies when closing the browser. If cookies are disabled, the functionality of this website may be limited.

Where cookies from third-party companies or for analysis purposes are used, we will inform you separately within this privacy policy and, if necessary, request your consent.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

This data is not merged with other data sources.

The collection of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of the website—for this, the server log files must be collected.

Contact form

If you send us inquiries via the contact form, the information you provide in the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on this data without your consent. The processing of this data is based on Art. 6(1)(b) GDPR, provided that your request is related to the performance of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this was requested. The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions—in particular retention periods—remain unaffected.

Inquiry by email, telephone, or fax

If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not pass on this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR, insofar as your request is related to the performance of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on your consent (Art. 6(1)(a) GDPR) and/or on our legitimate interests (Art. 6(1)(f) GDPR), as we have a legitimate interest in the effective processing of inquiries addressed to us.

The data you send to us via contact inquiries will remain with us until you ask us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions—in particular statutory retention periods—remain unaffected.

4. Analytics tools and advertising

Matomo

We use the web analytics service Matomo on our website. Matomo uses cookies for this analysis. Cookies are small text files that are stored on your computer and enable an analysis of your use of the website.

The information generated by the cookies—such as the time, place, and frequency of your website visits including your IP address—is transmitted to our PIWIK server and stored there. Your IP address is anonymized immediately during this process so that you as a user remain anonymous to us. The information generated by the cookie about your use of this website will not be passed on to third parties. You can prevent the installation of cookies by selecting the appropriate settings in your browser software; however, please note that in this case you may not be able to use all functions of our website to their full extent.

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or analytics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, does not store cookies, and does not carry out independent analyses. It merely serves to manage and deliver the tools integrated via it. However, Google Tag Manager records your IP address, which may also be transferred to Google’s parent company in the United States.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You can revoke your consent at any time.

The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an arrangement between the European Union and the United States intended to ensure compliance with European data protection standards for data processing in the U.S. Every company certified under the DPF undertakes to comply with these data protection standards. You can obtain more information from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active.

Google Analytics

This website uses features of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent, operating systems used, and the origin of users. This data is assigned to the user’s respective device. It is not assigned to a user ID.

We can also use Google Analytics to record your mouse and scroll movements as well as clicks. Furthermore, Google Analytics uses various modeling approaches to supplement collected data sets and applies machine learning technologies in data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about your use of this website is generally transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You can revoke your consent at any time.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when users enter certain search terms on Google (keyword targeting). Targeted advertisements can also be displayed based on user data available at Google (e.g. location data and interests) (audience targeting). As the website operator, we can quantitatively evaluate these data, for example by analyzing which search terms led to the display of our advertisements and how many ads resulted in corresponding clicks.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You can revoke your consent at any time.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://policies.google.com/pr... and https://privacy.google.com/bus....

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can determine whether users have performed certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are particularly frequently viewed or purchased. This information is used to create conversion statistics. We learn the total number of users who have clicked on our ads and what actions they have performed. We do not receive any information that personally identifies users. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You can revoke your consent at any time.

More information on Google Conversion Tracking can be found in Google’s privacy policy: https://policies.google.com/pr....