Craft Commerce is an open source shop system with flexible customisation options for a tailor-made, individualised e-commerce platform. Editors love the simple editorial editing. craft unit is a Craft CMS agency and we make no secret of the fact that we are big advocates of Craft CMS and Craft Commerce.
The backend is noticeably more streamlined than that of Magento or Shopware, which often feel clunky in day-to-day shop operations. It has a shorter learning curve and can therefore be up and running more quickly.
As each shop is built from scratch, the dashboard contains only what the project actually needs.
Unlike with Shopify, design and functionality can be implemented without the constraints of themes. Everything from the layout and product variants to the checkout process is fully customisable. Craft Commerce shops are built from scratch and are therefore 100 per cent brand-aligned.
Product pages, landing pages and editorial content are managed using the same models, centrally rather than separately. This reduces duplicate maintenance and ensures a consistent look and feel throughout the shop. Editors can create new campaign or shop pages independently.
Craft Commerce comes with a whole range of important functionalities that are essential in e-commerce.
In the context of an online shop, the integration of CMS and e-commerce has a direct positive impact on SEO. Search engine-friendly product descriptions, landing pages and structured product data, all from a single system.
Even with large catalogues, product data, variants and content sections remain fast. Compared to Magento (resource-intensive) and Shopware (scalability issues with large shops), Craft Commerce runs more stably, has a clear database structure, short response times and is easy to maintain.
No themes or add-on packages that require laborious customisation; everything is built from scratch. The shop scales with your business without the need to change platforms, and the built-in multilingual capability covers international markets.
Craft CMS Pro and Craft Commerce are open source but require a licence. As a lifetime licence costing €399 (CMS Pro) or €1.199 (Commerce), they are significantly cheaper than Shopware, Shopify or Magento. Updates are optional at €99 or €299 per year.
Yes! With Craft Commerce, the CMS offers a fully integrated e-commerce solution that can be seamlessly linked to the website’s content. Unlike systems such as Shopify or WooCommerce, where content and the shop run separately, Craft operates from a single system. This means a consistent design structure, a seamless customer journey, and centralised management of content and products.
Craft Commerce is particularly well-suited to sophisticated online shops with specific requirements, such as product variants based on colour and features, customer-specific pricing logic, complex checkout processes, customised dispatch rules and international tax regulations. The system’s flexibility allows us to develop bespoke solutions that are precisely tailored to the required business logic and sales processes. At the same time, the system remains easy to maintain, so that even non-technical staff can work with it without any problems.
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Craft Commerce differs fundamentally from classic shop systems such as Magento, Shopware or Shopify because it is not an isolated e-commerce tool, but is seamlessly integrated into Craft CMS. This means that content and shop logic can be controlled from a single system – without media breaks or separate logins. This allows editorial content, product data, landing pages, blog posts and marketing campaigns to be perfectly interlinked. Craft Commerce is extremely flexible and enables complex pricing rules, individual discount logic, user-defined checkout processes, multilingual product presentation and individual product variants. At Craft Unit, we develop Craft Commerce shops so that they not only function technically flawlessly, but are also optimised for SEO, performance and conversion. Downstream marketing or sales processes are already integrated or can be integrated. As a result, Craft Commerce e-commerce platforms are efficient and scalable for both customers and shop operators.
Craft Commerce is always a good choice when content and shop need to be seamlessly connected. Unlike with Shopify or Shopware, customers do not need separate systems for content management and e-commerce. This saves time and money and ensures consistent brand communication. Craft Commerce has a clear advantage, especially when it comes to complex products or individual pricing logic.
