Craft CMS is the best thing that can happen to a website

Craft CMS is a modern, flexible, and powerful content management system that is particularly suitable for customized websites. Unlike traditional systems such as WordPress, which are heavily dependent on themes and plugins, Craft CMS offers complete design and functional freedom. Developers can tailor individual solutions precisely to the needs of a company without having to compromise on design or functionality. For editors, Craft offers an intuitive interface with live preview, inline editing, and clearly structured content management. This makes Craft CMS the ideal platform for demanding projects where performance, security, scalability, and editorial friendliness are key.

Craft CMS is the perfect solution for companies and organizations that have reached the limits of standard solutions. It is aimed at medium-sized companies, agencies, brands, publishers, corporations, and public institutions that need more than a simple construction kit. Craft CMS is particularly suitable for projects with individual requirements, whether in the field of e-commerce, multilingual multisites, interactive product configurators, or complex interface connections. Craft CMS also scores highly with its stable and flexible architecture for data-sensitive applications or when high security requirements apply. Thanks to its modular structure, it can be expanded and adapted to new requirements at any time without having to rethink the entire system.

Yes, Craft CMS is ideal for complex multisite and multilingual setups. You can run multiple websites within a single installation, manage content centrally, and use individual designs, languages, and domains for each site. This is particularly interesting for international companies that need consistent content with local customisation. Multilingualism is deeply embedded in the system and supports not only the translation of texts, but also the localisation of media, SEO elements and structural content. This ensures that your website functions optimally in every market and satisfies both search engines and users.

Craft CMS is one of the most secure content management systems on the market, as security is a central component of its development. The platform is continuously updated by its developers, Pixel & Tonic, to close security gaps and integrate new protection mechanisms. By default, Craft CMS relies on secure password hashes, CSRF protection, XSS prevention and regular security patches. At Craft Unit, we further reinforce these measures with individual server hardening, targeted monitoring, backups, and the consistent avoidance of unnecessary third-party plugins that could represent potential gateways. In this way, we ensure not only the protection of your website, but also that of your sensitive customer data.

Yes, Craft CMS is ideal for integration with external systems – from CRM and ERP systems to payment gateways and marketing tools. At Craft Unit, we develop customised interfaces (APIs) and plugins that enable smooth data exchange. We place great emphasis on stability, security and lean implementation so as not to compromise website performance. These integrations are particularly important for companies that want to maintain existing processes while benefiting from the advantages of a modern Craft CMS architecture.

The power of Craft CMS is based on a clearly structured, lean core and a database architecture that only loads what is actually needed. Unlike systems with rigid themes or overloaded standard installations, Craft allows us to implement specific functions instead of running unnecessary scripts or plugins. Craft Unit also optimises at the server level, uses targeted caching strategies, automatically optimises images and reduces database queries to a minimum. The result: shorter loading times, a better user experience and a direct SEO advantage, as Google prefers fast pages.

Craft CMS is suitable for almost any industry – from international corporations to specialised medium-sized companies. Companies with complex requirements, such as publishers, e-commerce providers, tourism companies, manufacturing industries, educational institutions and healthcare organisations, benefit particularly. These industries often require flexible content models, multilingualism, individual workflows or integrations into existing IT systems – all of which are strengths of Craft CMS.

Craft CMS is continuously developed by Pixel & Tonic, receives regular security and feature updates, and can be expanded in a modular way. Combined with Craft Unit’s clean, update-friendly architecture, this results in a system that can be operated reliably for many years and expanded flexibly – without the need for a complete relaunch. Furthermore, the creators of Craft CMS, Pixel & Tonic, close contact with the developer community and partner agencies. Regular updates and support are provided to ensure that businesses remain technically up to date and can make the most of all the latest trends and technologies. At the ‘Dot all’ conferences, held every two years, the developer community meets with the creators of Craft CMS (report on the Dot all conference held in Lisbon in September 2025).

Yes, Craft CMS can be operated in full compliance with the GDPR – provided that the correct technical and organisational measures are implemented. We host exclusively on British servers, rely on secure data connections, minimise tracking scripts and offer cookie consent solutions. In addition, we advise you on data protection-compliant plugin selection and log file management.

Absolutely. Although Craft CMS is often associated with complex and large projects, it is an excellent choice for small and medium-sized businesses. The apparent disadvantage that it is not a classic modular system is actually its biggest advantage.

1. Tailor-made solution instead of an overloaded modular system: Small businesses usually do not need the thousands of features that a standard CMS offers. With Craft CMS, we start with a lean installation that only includes the features you really need. This ensures fast and cost-effective implementation. There are no unnecessary features that slow down the system or make it difficult to use.

2. Flexibility for future growth: A small business today may be a medium-sized business tomorrow. The strength of Craft CMS lies in its scalability. As your business grows and new requirements arise (e.g. an online shop, a multilingual portal or integration with a CRM system), new functions can easily be added to the existing Craft CMS installation. You don't have to change systems, which saves time and money in the long run.

3. Easy to use for editors: Despite its technical complexity for developers, the Craft CMS backend is extremely intuitive and easy to use for editors. There are no complicated menus or confusing options. Each content type is tailored precisely to the user's needs, allowing editors to focus on what matters most: creating high-quality content. This reduces training requirements and enables even smaller teams to maintain the website efficiently.

4. Focus on performance and SEO: For small businesses, it is crucial to be found online. Since Craft CMS generates a lean code structure, websites created with this CMS are usually very fast. Fast loading times are not only important for the user experience, but also a decisive ranking factor for Google. As a Craft CMS agency, we ensure that your website is designed for performance and optimal SEO results right from the start.

Yes, Craft CMS is an open source system with commercial licensing for certain features such as Craft Pro. The basic structure is openly accessible, enabling maximum transparency and flexibility. The licence costs are very low compared to other enterprise CMSs – a one-time fee of approximately £350 for Craft Pro and approximately £85 per year for security and feature updates. These manageable costs also make Craft CMS attractive for medium-sized companies looking for a powerful yet economical solution. Its open source nature has also given rise to a large developer community that constantly contributes new ideas, extensions and optimisations.

Yes – Craft CMS is ideal as a headless CMS. Content is managed in Craft and delivered via APIs to various front ends such as websites, mobile apps or other digital platforms. This allows for maximum flexibility, as the front end can be developed independently of the back end. Craft natively supports GraphQL and REST, which facilitates integration with modern JavaScript frameworks such as Vue.js, React or Next.js. We primarily use headless architectures when customers want to deliver their content across multiple channels – for example, simultaneously on a website, in an app and on smart devices.

Every additional plugin increases the complexity and potentially also the security risks of your system. Many plugins are not maintained permanently or can lead to compatibility issues after updates. At craft unit, we therefore rely on native functions or self-developed programming that can be maintained in the long term.

Craft CMS is characterised by its unparalleled flexibility in content structure, which goes far beyond rigid, predefined schemas. At the core of the system is the principle that every piece of content can be modelled individually. Instead of sticking to fixed ‘posts’ or ‘pages’, Craft CMS allows you to create your own content types (called sections), fields and entry types.

This freedom means that the structure of your website directly follows the requirements of your project, and not the other way around. For example, you can create a section for ‘products’ with specific fields for product description, price, SKU and image galleries. At the same time, there can be a section for ‘team members’ with fields such as name, position and a short CV. Each piece of content is tailored precisely to its purpose, which greatly simplifies maintenance and administration for editors.

Plugins extend the CMS with functionalities that can be useful for multiple projects (e.g. an SEO plugin). Modules are specific, project-related extensions that are integrated directly into the core code and meet individual requirements.

The flexibility of Craft CMS is the key advantage when it comes to performing A/B testing. Instead of being tied to the rigid structures of a modular system, Craft CMS gives you complete control over your content and its presentation. This enables seamless integration of A/B testing tools and easy creation of different test variants.

• Integrated flexibility for different variants
• Seamless integration of A/B testing tools
• Testing complex components

In summary, Craft CMS not only enables content testing, but its flexibility and clean architecture make it an ideal foundation for a data-driven optimisation strategy. It gives you full control to continuously improve the performance of your website.

Yes – in every respect. Craft CMS was designed from the ground up so that search engine optimisation (SEO) is not only possible, but deeply embedded in the system. Developers can generate semantically correct HTML code that is easily read by search engines. Editors can individually define meta tags, titles, descriptions and URL structures. In addition, Craft CMS offers support for Schema.org markup, XML sitemaps and the integration of SEO plugins such as SEOMatic, which automates many manual SEO tasks. Technical performance – such as loading times and mobile display – is also crucial for Google rankings. With its lean code base and intelligent caching (e.g. via Craft's own cache function), Craft CMS provides the best conditions for top rankings in search results.

Is Craft CMS also optimised for mobile devices?
Yes, Craft CMS is inherently suited to a ‘mobile first’ strategy and offers full flexibility in responsive design. This means that your website will be optimally displayed not only on desktops, but also on smartphones and tablets. At Craft Unit, we also specifically optimise loading times, image sizes and UX design. Given that over 50% of internet usage is now mobile, this is crucial for SEO rankings and conversion rates. We test all projects on different devices and screen sizes to ensure that the mobile display is flawless regardless of the end device.

Yes, Craft CMS is extremely editor-friendly and designed so that even people without technical knowledge can easily maintain content, e.g. even in larger editorial offices. The user interface is clearly structured, offers drag-and-drop functions, inline editing and a live preview so that changes are immediately visible. In many cases, a few minutes of training is all it takes to perform basic tasks. Craft Unit offers short training courses on request, in which we show editors how to exploit the full potential of the system – from simple text editing to managing complex content structures.

Inline editing allows editors to edit content directly on the website without having to switch to the backend. Changes are visible immediately, and editing feels almost like working in a word processor for the editor. Craft Unit integrates inline editing so that it fits seamlessly into existing workflows while respecting editorial approval processes.

We recommend installing security updates immediately and feature updates at regular intervals. craft unit offers maintenance packages in which updates are first tested in a test environment before going live. This allows us to avoid downtime and ensure that all extensions remain compatible.